Hello Kulture World Shoppers, we have teamed up with "The Best Jason" and "Inner City Nashville (ICITY)" to create a campaign to push safe and healthy drinking water for our people. The access and availability to SAFE and HEALTHY water should be a basic human right and not a luxury. We are combining our resources to create the changes we want to see in the world, and creating social equity through a progressive health out reach initiative called #HydrateTheHood. The purpose of this initiative is to identify the importance of daily water consumption and to highlight the amazing benefits of alkalized water through the use of our PH9 Generator Bottle.